Are you thinking about using social media influencer marketing?
This is a fantastic idea.
As you’ve heard, Social Media Influencer marketing is the most effective way to:
- Build and raise brand awareness.
It could provide a huge boost in sales, publicity, and positive reviews for new businesses. Furthermore, you can use this strategy to:
- Run a contest.
- A giveaway.
- A how-to video.
- A quick win in a product comparison video.
- A referral campaign to generate sales.
Let’s get started. There are a lot of ways to grow your brand, so let’s get started.
Brand Building and Video Marketing:
We have plenty of evidence to back up our claim that video marketing is a proven method for building brands.
Many businesses have used video marketing, including influencer marketing. And for the most primary reason, to achieve fantastic results. As a result, many statistics on how video marketing strategies perform and generate returns on investment.
- On average, video improves brand recognition by 59 percent.
- 85 percent of online shoppers learned about a company by watching a “branded video” on YouTube.
- Customers lose interest in a brand that does not use video marketing, according to 28% of customers.
- If they enjoyed a branded video, 85 percent of online video viewers are likely to share it with others.
Isn’t that impressive? Yes, it is!
When it comes to digital marketing and brand building, no other content compares to the power of video.
Let’s look at how you can expand your brand as well.
How to use Social Media Influencer Video Marketing to grow your business:
Many brands’ experiences with social media influencers have told the six most effective ways to raise brand awareness.
Unboxing Videos are a great way to get people interested in your product:
An influencer video themselves opening a product and discussing their first impressions, features, use cases, and brand perks in an unboxing video (free shipping, etc.). A brand usually provides the product itself.
Influencers make unboxing videos to help their followers learn about new products. Or to decide whether a product is worth purchasing. As a result, the videos are detailed, in-depth, and packed with useful information for potential product users.
Unboxing videos are a great way to get the word out about new products from emerging brands. Many influencers enjoy doing product reviews. Moreover, they will accept a brand if they believe their audience would be interested.
Create a “How-to” video to demonstrate how to use your product:
A “how-to” video is a product tutorial with step-by-step instructions. An influencer demonstrates how to use a product. While also providing a wealth of information so that the viewer can get started using it right away.
“How-to” influencer videos are a great way for young brands to get their message to:
- Introduce a new product to your customers.
- Show the product’s true worth.
- Show detailed instructions on how to use the product and get the most out of it.
- Explain why your product (or brand) is superior to the competition.
In the beauty, fitness, and food industries, “how-to” videos are the most popular. Many new makeup brands, for example, use influencers to show:
- How their products or service can be used innovatively.
Students focused on managing their time for coursework lectures. Moreover, writing will enjoy the tips on study planning that precede the tutorial.
The brand could get its product in front of target customers in a more natural, non-obtrusive way. If you’re going to do influencer video marketing, consider making a “how-to” video. It’s a more effective method for new brands to raise awareness of their products.
Promote your business by conducting an expert interview or a Q&A session:
An expert interview, also known as a question and answer session. This is a video in which an influencer answers questions about your products, unlike job video interview questions that probe the interviewee’s knowledge. These questions are designed to reveal the product’s benefits.
For instance, you could discuss a problem that your customers have. And then have an influencer explain how your product can help them solve it. It’s critical to stay focused on the customer’s needs and avoid being pushy.
Here’s how companies conduct expert interviews and Q&A sessions:
With the influencer, make a video. Launch a customer survey to learn about your customers’ most pressing concerns and generate ideas for the video.
- Create a list of questions based on the survey responses from customers.
- To assist the influencer in coming up with useful answers, share the list with them.
Look for influencers who are also dermatologists or nail specialists. Those with solid expertise in the field are the best influencers to choose from. For example, if you want to promote a nail polish collection.
Customers are more likely to engage with the video or your brand if they trust an expert. So, choose the best influencer to represent your new brand. Learn about the expertise and background of the influencers you’ve chosen.
Use a contest video to promote your products:
These are instructional videos that will teach your customers how to use your products. The more educational your video is, the more likely your viewers will be interested in your product and brand.
Simple ideas for social media contents:
- Like, comment, share and subscribe to win.
- Tag your friends in the comment box.
- Best Photo caption wins.
- Trivia-based contents.
- Customer-generated contents.
A product comparison video will quiet competitors.
The teaching writing book is not going to roast your competitors, so don’t worry. Maintaining objectivity and positivity is a better strategy for persuading potential customers to choose your brand.
With video influencer marketing, there are two ways to show that your product is superior:
- Compare your product’s best features to those of a competitor’s product.
- Make a side-by-side comparison with the product of a competitor.
If your chosen influencer has made any product comparisons in the past, be sure to inquire about their experience. Based on the results of previous campaigns, they may be able to tell you how to approach this video.
Regardless of the strategy you choose, make sure the influencer explains why they made their final decision.
Run Referral Programs:
Influencer marketing is a significant contributor to referral sales. That is why, to generate quick sales, many new brands turn to social media influencers.
An influencer campaign with referral links can score: according to a recent Twitter study, an influencer campaign with referral links can score:
- Brand favorability has increased by 61%.
- Buy intent has increased by 88 percent.
These results can only be achieved if brands allow influencers to stay true to their image. At the same time, keeping followers’ interests at the forefront.