SEO for small business can be made easier by using social media to build links back from other websites, which will help with SEO rank in search engine results pages.
Did you know the top Google search result on the desktop has a 32 percent organic click-through rate?
That means that if you’re at the top of the rankings, one in every three people who conduct that search will visit your website. So even if only a fraction of those people converts, the numbers are potentially enormous.
How do you get to the top of those searches? By using SEO.
Unfortunately, SEO does not stop. To improve your rankings, you must stay on top of all the latest trends.
Some of the most recent trends in SEO for small business
Longer Content is King
The quality of your site’s content is important in determining your position in search results.
High-quality content is essential, but the days of stuffing your website with 500-word articles are long gone. Instead, the most popular posts are now more than 1,000 words long; if the current trend continues, that number will only rise.
That is why it is critical to focus on producing high-quality content and high-quality content of the appropriate length to maximize your chances of moving up the rankings. Longer content can provide more depth and be useful to those looking for it. In addition, it allows you to provide potential customers with the content they want.
That’s not to say that shorter content isn’t useful, but it shouldn’t be your primary focus.
EAT More Important Than Ever
EAT – Expertise, Authority, and Trustworthiness
Expertise measures how knowledgeable the site owner is about the topic being discussed. The level of authority indicates how credible it is that you are writing about this topic. Finally, the trustworthiness of the site that publishes the content is measured.
It would help if you were hitting all three of these metrics for the best SEO results. That is why you should concentrate on content that is in your wheelhouse and allows you to provide a high level of EAT.
Page Experience Matters
It would help if you always strived to have a website that provides a positive user experience, but this is also becoming increasingly important for SEO purposes.
When calculating rankings, Google considers page experience. Mobile-friendliness, usability, navigation, load speed, and other factors are considered. The better your page experience, the better your chances of moving up the rankings.
New Search Trends
There will always be other businesses out there looking for the same potential customers that you are. However, if you do not keep up with the times, you may fall behind.
That is why it is critical to stay up to date on all of the latest search trends and try to leverage them to your advantage. What worked perfectly for SEO in the past may no longer be nearly as effective. Find content gaps and answer people’s questions, and you have a good chance of increasing your visibility.
Focus on Voice
Voice search has been growing in popularity for some time and is expected to grow even more in 2022.
The problem with voice search is that people use significantly different search queries when searching with their voice than when searching on their phone or computer. Therefore, you must consider the more natural language used in voice search and attempt to optimize for more conversational queries. Long-tail keywords are important here because they are more likely to match natural language searches.
Making your content more conversational in tone may increase your chances of ranking highly for voice searches.
IndexNow is an open-source engine used by search engines such as Bing and Yandex, and Google is closely scrutinizing it.
It is intended to alter how search engines collect information about websites and web pages. Traditionally, search engines crawled the internet looking for new content and adding anything they discovered. This is a time-consuming process that entails combing through billions of web pages.
IndexNow is a protocol that allows websites to send data to any search engine that supports the same protocol. In other words, when you add a new page to an IndexNow site, that page is pushed out to the search engines, who are instantly aware of it and can include it in their search results. The same thing happens when a page is updated or deleted.
Search engines can reduce their crawl load using this method, making them more efficient. This could be a game-changer if more search engines sign up for the protocol.
Artificial intelligence is already playing a significant role in the automation of Pay-Per-Click (PPC) and social media marketing. However, it is also having a significant impact on the world of SEO.
AI can conduct keyword research automatically, allowing you to stay on top of the latest search trends and identify gaps where you can outperform your competitors. Search engines also use it; whereas Google previously used only algorithms to determine rankings, it now uses Google RankBrain. This is a part of their algorithms that employs machine learning to determine query intent and deliver the most relevant results.
Harnessing the power of AI is something that will only become more common in SEO.
Need Assistance with SEO for Small Business?
If you need assistance keeping up with the latest trends in SEO for small business, we’re here to help.
We provide various services, including world-class local SEO, citation building and cleanup, backlink packages, professional web design, and more. We’ve been assisting small businesses, SMBs, and large enterprises grow by increasing their presence, rankings, and visibility for over a decade.