July 5, 2022
On-Demand Video Services

Significance of On-Demand Video Services

Video On Demand, or VOD, is another kind of interactive system of accessing content. The most prominent feature of VOD is that it enables the audience to choose how, when, and where they would like to view the content. Since the VOD content is streamed over the internet, it enables the audience to not depend on cables and satellites. The only thing you need is a stable internet connection, and you are good to go.

There are several benefits of VOD; however, the following are the most prominent of them:

  • It allows the users to watch the content anytime they want. Unlike TV programs or live-streamed content, they are not dependent on any schedule.
  • The viewers get the opportunity to select the content they would like to watch. Unlike traditional methods, VOD enables the audience to make a choice.
  • Another key advantage of VOD is that it enables the viewers to pause, rewind, fast forward, and basically control the pace of the content. Having this feature helps the viewers to get back to the content they have missed out on, or skip the part they don’t like to watch.

There is absolutely no limitation when it comes to the kind of content that can be streamed through VOD:

  • Meditation Classes
  • Team Building Activities
  • Educational Videos
  • Music Videos
  • Podcasts, etc.

Why should you consider opting for VOD streaming services?

In today’s world, people have access to almost everything but time. People are always on their toes, literally. Today, nobody has got enough time to sit back and enjoy a scheduled TV Show. Due to our extra busy life, it was realized that we need a demand to have platforms that would give us the flexibility to access the content whenever we want. And it was when VOD streaming came into the picture.

Following are some prominent reasons as to why you should avail of VOD for the significant growth of your business:

VOD Streaming Knows No Geographical Barriers:

Along with the fact that VOD keeps the viewers’ as its utmost priority, it also has another significant feature. VOD has no constraints when it comes to location. Unlike traditional hybrid event and event streaming services, one can access VOD services from any part of the world. Also, VOD applications come without any obligations. The viewers are free to discontinue the service anytime they want to.

They Allow the Creators to Come Together:

VOD services allow like-minded creators to come together and build communities. With this, they can make content around one topic and bring in more people interested in the same. This feature lets people come together and ingrain the feeling of oneness among the viewers. It comes as an excellent opportunity for the creators to enhance their engagement rate.

Video Content is In-Demand:

Contrary to other formats of content, video content is more in demand. Data suggest that websites with video content are likely to get up to 150% more traffic. More data reveals that more than half of the population relies on videos to see a product demo. Not only this, it has been seen that videos are 95% better than delivering the content impactfully as compared to written pieces.

The reason is fairly simple; since the videos have engaging and appealing elements, this makes it easier for the audience to grab the information.

VOD Services are Cost-Efficient:

When you compare the VOD services with traditional event streaming services, you will find that the former is less expensive than the latter. It enables the audience to save a lot of money and get the same content at reasonable prices. The prices of the cables, when compared to VOD platforms reveal that even if people end up subscribing to more than one platform at a given time, it will still cost them less than the regular cables.

Creators Can Cater to Unlimited Audience:

Let us dive into another significance of the VOD services over regular streaming services. These services allow the streamers to have an unlimited audience on their platform. It allows the platforms to expand their audience reach manifold. Not only this, but it also maximizes the revenue potential of the streaming brand. Other than this, the VOD streaming services can be accessed with multiple devices and multiple browsers. Depending on the plans, one can choose the number and type of device they would like to avail the service on.

What are the features you should look for in ondemand video services?

Multi-Device Compatibility:

If you are planning to stream VOD content, ensure you look for a platform that enables you to deliver content that can be accessed through multiple devices. The reason is simple, not all the viewers would be using the same device to watch your content. Hence, make sure the platform you pick is multi-device accessible and streams content without compromising the quality.

Protected and Robust:

Make sure the platform you pick up for your VOD streaming is secure and robust. Having a service that is considerate towards the privacy of its users will keep your content safe and protected from online threats such as hacking and data leakage.

Custom Solution:

While considering different solutions, look for customization features in a platform. Having a service provider with a flexible interface will help you personalize your live stream as well as the pre-recorded VOD content.

Adaptive Streaming:

Though the users tend to overlook this feature, we suggest you look for it. Getting your hands on a platform that can adapt to internet quality can help you boost your audience engagement and brand reach manifolds.

Streaming your content using the VOD streaming format can help you expand your audience engagement rate and brand awareness exponentially, but nothing is better than creating your platform for one. VOD content is beneficial not only for streaming entertaining content but also for business, training, and delivering educational content.

If you are looking forward to starting VOD streaming, start building your library with enough content in store. Next comes creating a website, uploading the content, and making it available for the audience. Promotion and marketing come next, but it’s a different topic altogether; we will get into the details next time.

Till then, we hope you enjoyed reading the blog! Implement the above-mentioned tips and practices, and see the magic unfold.

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Scarlett Watson

Scarlett Watson is a Senior digital marketer with over 5 years in the Tech and Health Industry. She has a strong marketing and sales background and loves to work in multilingual environments.

View all posts by Scarlett Watson →