One of the main marketing strategies that the online retailers can benefit from for building a successful Internet business is the Search Engine Optimization or SEO. It is the process that tailors your website to the search engine algorithms used to rank the websites depending on the “signals” the site emits. All SEO strategies have specific SEO strategy components that the individuals or the online retailers have to follow in order to get benefitted in the long run.
In this article, we will bring to you all the basic and important components of the strong SEO strategy in digital marketing that is sure to help the online retailers and the online marketers in the best possible way. This is something that you are bound to know.
Strong SEO Strategy Components You Can’t Afford To Miss
It is a fact that the algorithms that the search engines follow, continue to evolve and change with time with the evolution of the World Wide Web (WWW). Thus, the online retailers have to evolve with the search engines to get a good ranking in the Search Engine Results Page (SERPs). It is necessary to keep updated with the best practices for claiming the best possible rankings for the relevant keywords. Accordingly, an SEO planning strategy is equally necessary.
If you are eager to make your website rank, then you need to checkout the top 6 components of SEO strategy steps while you are attempting to optimize your e-commerce website in order to rank in the top search engines like Google and Bing.
The very first step to a successful SEO strategy example is Keyword Research. Those individuals or websites who are successful with the SEO, aptly understands what exactly the people are searching for when they are discovering their businesses via the search engines. These are the keywords that they are making use to drive the organic and targeted traffic to their products. This is one of the key elements of keyword optimization.
Thus, you need to start brainstorming on the potential keywords that will drive organic traffic to your website. You can also check the competition of the chosen keywords by making use of the Google Adwords Keyword Tool. If you see that some keywords are extremely competitive, choose the long-tail keywords within 2-5 words. This will be easier for you to rank as the longer the keywords, the less will be the competition and will be easier for you to rank.
Till date, meta tags play a crucial role in Search Engine Optimization (SEO). If you go ahead and type any keyword into the search engines, you can see how the keyword gets reflected in the title for that page. Google checks your page title as a signal of relevance for that keyword. The same thing happens with the page description.
For a fact, Content is King. The search engines have already stated that curating high quality, evergreen content is the best method to not only rank in the search engines against the keywords but this way you are also creating positive user experiences. It will also make sure that you are educating your consumer in the long run. Additionally, being an authority in your niche will also ensure that you are boosting your sales.
Backlinks are the queen if content is king. Which website has the most links is not a factor. But, who bears the most quality links that are pointed back to their website is definitely a factor. You can build backlinks by submitting the monthly or bi-monthly press releases on the exciting companies and contact the popular blogs in your niche to check on how you can work together and get a backlink from their website. You need to create the best possible product website you can so that people will talk about the products that you sell and will link back. Additionally, try creating newsworthy content or graphics that will influence the bloggers as well as the news websites to kink that content.
With the emergence of social media, the algorithms have truly changed. Most of the content websites are community oriented. E-commerce stores need to establish their strong social media presence on several sites such as Facebook , Pinterest, Twitter, etc. All of these social media websites send signals of influence and authority to the search engines.
Images play a very crucial role. While most of the consumers search for products in the various search engines, they are not only looking at the “web” results but also at the “images” results. If you possess quality images of the products that you sell on your website and the file names also contain the relevant keywords, then these images are sure to rank in the search engines. This way, you will drive more traffic to your website as the potential customers will click on that image in order to find your store.
In addition to optimizing these six most important areas of your website serving as the most important SEO Strategy Components, you are recommended to analyze your competitors and check out what they are actually doing in terms of the off-page optimization / competitive link analysis, on-page optimization (on-page SEO components) as well as the social media. You are also doing a lot of the things that they are. But you need to think out of the box in order to get over the competition.